About
10+ years &
I still love the
work everyday.
I'm Patrick Nicholas — a product designer and strategist who's spent a decade building digital experiences across fintech, media, healthcare, and consumer tech. The work keeps changing. The obsession with getting it right hasn't.
My Story
I'm Patrick Nicholas, the founder of NAAS, LLC. With a background spanning product design, brand strategy, and front-end development, I bring a holistic perspective to every project.
I've spent 10+ years working across industries — from fintech to media to healthcare — helping teams build products that are not only beautiful but genuinely useful.
My approach is rooted in research, refined through iteration, and measured by impact. I care deeply about the details because I know they're what separate good from great.
Approach
How I Work
Analytics & Insights
Every business opportunity begins with a question, an observation, or a unique anomaly. I strive to find that understanding of the users, the business, the constraints.
Systems & Pattern Thinking
My focus is on intelligent ecosystem management. A new way we build and maintain systems. It’s no longer screens, components, and scalable tokens.
Results & Outcomes
Each decision maps to a measurable outcome for the business and user. Conversion and retention coincide with wants and needs.
Capabilities
What I Do
Design
- Product Design
- UI / Visual Design
- Design Systems
- Prototyping
- Interaction Design
Strategy
- Product Strategy
- Information Architecture
- Content Strategy
Research
- User Research
- Usability Testing
- Competitive Analysis
- Analytics & Metrics
Development
- HTML / CSS / JS
- Responsive Web
- Claude Code