Experience &
Education

VML

• Lead UX strategy across 2 Agile pods for enterprise-scale platform serving 10M+ monthly active users, driving a 22% improvement in core task-completion rates
• Partner with Product and Engineering leadership to define roadmap priorities, translating business KPIs into measurable design outcomes
• Mentor a team of 4 UX, UI, and research practitioners, establishing design critique cadence and career development frameworks
• Shipped platform-wide navigation and IA redesign that reduced user drop-off by 18% across key conversion funnels

NAAS, LLC

• Founded design consultancy advising Series A–C startups and Fortune 500 enterprises on UX maturity, design systems architecture, and product strategy
• Deliver end-to-end product design engagements from discovery research through production handoff, averaging 35% faster time-to-market for clients
• Architect scalable Figma-to-code workflows that reduced design-to-engineering handoff friction by 40% across client organizations

DubClub · Series A Startup

• Founding designer for 0-to-1 social audio platform that scaled to 2M+ users across iOS and Android within 18 months
• Designed core engagement loop (discover → join → share → return) achieving 94% task-completion rate and 3.2x Day-30 retention vs. industry benchmarks
• Built unified cross-platform design system (45+ components, 120+ tokens) that accelerated feature velocity by 60% and maintained visual consistency across 3 platforms
• Led user research program — 30+ interviews, usability studies, and A/B testing — that directly shaped product-market fit strategy and drove a 4.7-star App Store rating

Audible · Amazon

• Redesigned the internal content metadata pipeline serving 500K+ audiobook titles across all global markets, reducing per-title processing time by 60% (12 min → under 5 min)
• Consolidated 7 legacy operator tools into a unified title-management interface, eliminating context-switching overhead and driving internal NPS from 23 to 78
• Designed real-time validation engine with market-aware rule sets that reduced customer-facing metadata errors by 40%
• Led phased rollout strategy with parallel-run validation, bi-weekly operator feedback sessions, and instrumented workflow metrics to de-risk the transition

Walgreens

• Redesigned enterprise product card system across web, mobile web, and iOS serving 100M+ monthly pharmacy and retail customers
• Developed cross-platform interaction patterns that unified the shopping experience and improved product card engagement by 28%
• Advanced design system governance from ad-hoc to structured — established contribution guidelines, component audit cadence, and adoption tracking across 6 product teams

Expedia Group

• Optimized checkout flows across Expedia's $100B+ travel bookings platform, driving measurable improvements in conversion through iterative A/B testing
• Redesigned payment selection and form input interactions, reducing checkout abandonment and improving data capture accuracy
• Partnered with Product and Data teams to develop, validate, and ship incremental UX improvements using experiment-driven methodology

Navy Federal Credit Union · Fannie Mae · AARP · Accenture Federal Services · PenFed

• Navy Federal Credit Union — Designed digital banking experiences for the world's largest credit union (13M+ members, $165B+ in assets)
• Fannie Mae — Led service design and journey mapping for mortgage servicing platforms supporting a $4T portfolio
• AARP — Conducted user research and designed digital engagement experiences for 38M+ members
• Accenture Federal Services — Delivered UX strategy and design for federal government digital transformation initiatives
• PenFed — Designed consumer-facing financial product interfaces for a top-5 U.S. credit union